A universe,
mere millimeters wide.

Sustainably made, microplastic-free particles that protect what’s inside, release it on cue, and make products people remember.

  • A vitamin C serum that stays potent
  • A toothpaste that cools as you brush
  • Fish oil without the fishy aftertaste
  • A shampoo with pearls you can see
  • A foundation that turns to your shade as you blend
  • Probiotics that survive the stomach
  • A body wash with petals that spread into the lather
  • A lip gloss with a soft pearl shimmer
  • A drink mix that disperses evenly

This is an active ingredient.

Between the beaker and the body, it meets one challenge after another.

Handling

  • dusts
  • poor flow
  • oil vs powder

Timing

  • has to survive the stomach
  • releases prematurely before use
  • gone all at once

Compatibility

  • reacts with another ingredient
  • an oil in a water base
  • pH mismatch

Sensory

  • tastes bitter
  • smells fishy
  • gritty
  • exfoliates too harshly
  • feels sticky

Stability

  • evaporates too fast
  • prone to oxidation
  • photosensitive
  • loses color
  • reacts with moisture
  • loses potency on the shelf

Differentiation

  • lost in a sea of sameness

So we wrapped it up.

Meet microencapsulation.

It protects what’s inside. The outside is yours to design.

Color

A subtle accent or a little contrast. Start with the palette you imagine.

Size

Change the scale of what stands out. From a fine field to a visible pearl.

Finish

The way a particle catches the light changes the character of the product.

Shape

Petals, silk-like threads, or a shape you have in mind.

A different
kind of flow.

Fine dry granules for dietary supplements,
or keeping actives like pure vitamin C stable until the moment of use.

A broad stream of fine dry granules twisting along its length

Then it gets
to work.

From our lab Into your product.

Petals that show off in a shower gel, or grains that vanish into a BB cream. Whatever the product, there’s a particle for it.Petals that show off, or grains that vanish. Whatever the product, there’s a particle for it.

  • Body wash with petals
  • Shower gel with gold and silver threads
  • Shampoo with champagne pearls
  • Serum pump with sky blue micro-droplets
  • Lip gloss with matte red beadlets
  • BB cream with pigment-revealing granules
  • Cream with lavender pearls
  • Clear gel with sky blue and lime flakes
  • Toothpaste with cooling beadlets
  • Omega-3 and probiotic capsules
  • Perfume gel with black and silver petals
  • Dropper serum with yellow micro-droplets

A few of the ways a particle can work.

  • a moment of texture Skin care

  • melts smoothly Hair care

  • pops Skin care

  • dissolves in water Supplements

  • a gentle scrub Body care

  • color-corrects Color cosmetics

  • pumps out blended Color cosmetics

  • a colorful surprise Oral care

  • a burst of lemon Oral care

  • a warming massage Body care

  • cools the scalp Hair care

  • cools the mouth Oral care

Innocap, in short

More than 2,000 customers have put our particles in their products, from new brands on their first launch to household names.

Based in Southern California.

About Innocap 

Your starting point.

Tell us what you’d like to make.

Start a conversation.

Leave your details, and someone from our team will get back to you.

No formula needed. We’ll start with samples.